Gain a deeper understanding of your audience with this hands-on training! Learn how to create detailed customer personas that help you connect with your ideal customers and tailor your business strategies to meet their needs. From identifying demographics and behaviors to uncovering motivations and pain points, this course will guide you through every step of the process. Perfect for entrepreneurs, small business owners, and marketers, you’ll leave with actionable insights and tools to attract and retain loyal customers while driving your business forward!

Presenter: Lauren Denny, KTC Digital Media Instructor

This training series is presented in partnership with the Oklahoma Commercialization Network, powered by the Oklahoma Center for the Advancement of Science and Technology (OCAST).

Funded in part through a cooperative agreement with the U.S. Small Business Administration. WBC programs and services are provided on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities and language assistance services for clients with limited English proficiency will be provided if requested at least two weeks in advance. Contact REI WBC  at 800-658-2823.